Decentralized social media platforms, powered by blockchain, are gaining traction as alternatives to traditional networks. Platforms like Mastodon, Diaspora, and Steemit emphasize user control, privacy, and free expression, offering greater autonomy and challenging the ad-driven models of current social media.
Augmented Reality (AR) is transforming social media by merging the physical and digital worlds. Platforms like Instagram, Snapchat, and Facebook use AR for filters, ads, and shopping. As AR evolves, we can expect more immersive experiences, including virtual events and interactive apps, driving deeper engagement in the future.
LinkedIn has released updated content guidelines, emphasizing professional insights and reducing the visibility of promotional posts and engagement-driven tactics.
Explore how the growth of micro-communities on social media presents new opportunities for marketers to connect with engaged, niche audiences.
Discover expert strategies to optimize TikTok ads post-launch, including advanced targeting, creative enhancements, retargeting, and more to maximize campaign performance.
Reddit is testing its new AI-powered search tool, “Reddit Answers,” with a select group of users in the United States. Designed to improve search functionality, the feature creates AI-generated summaries from Reddit discussions and links to related content, helping...
Discover how TikTok’s ongoing fight against a potential U.S. ban could affect advertisers, with key legal updates, marketing challenges, and actionable tips to adjust your strategy.
Google releases the December 2024 core update just weeks after the November update, marking the end of a year filled with significant algorithm changes.
Google has launched a new ‘24 Hours’ view in Search Console, enabling near real-time performance monitoring for websites.